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How we can help:


We help promising teams bring their dreams into reality by sharing broad experience of our fund with the teams and allowing them to benefit from capabilities of the Softline group and its many partners.

SVP provides steadfast support to its portfolio companies in the following five areas:

Strategic management

We assist them in developing strategies which are then carried out in the course of business and can be amended at the regular meetings of the Board of Directors of the portfolio companies.

Lifelong learning

Teams which embark on new projects may lack innovative entrepreneurship skills. SVP helps them solve this problem using its own resources or hiring experienced consultants.

Administrative support

We also offer legal and accounting support to the portfolio companies. If necessary, they can be also provided with office premises.

Public Relations

We held our portfolio companies build relationships with media and provide for the coverage in leading Russian business media. Our fund also helps them participate in industry events.

Marketing and Sales


Our portfolio companies get full access to the Softline sales channels (60 thousand customers in 30 countries) and cooperate with the marketing team of the Softline group in the preparation of marketing materials, leads generation and cross-sales.

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Corporate venture fund of Softline Group

Since 2008, we have invested about US$25 million in 20 portfolio companies on Russia&CIS market. As a stage agnostic investor, we work with companies across a wide range of technologies: cloud, cybersecurity, big data, Internet of Things (IoT), artificial intelligent, regtech and fintech.

The possibilities and competencies of Softline Group as a leading service provider operating in 30+ countries with more than 60000 customers and leading IT vendors, allows unique opportunities for the Fund's portfolio companies to scale business model and boost sales through developed Softline’s sales channels across the globe.

Whether you're on seed stage or ready for growth, our team can help take it to the next level.



Chairman of the Board
of Directors at Softline

Igor Borovikov founded Softline in 1993.
Under Igor's leadership, Softline became a global IT company with branches in 30 countries.

more about Igor


Chief Investment Officer at Softline
Head of Softline Venture Partners

Elena has been heading the corporate fund Softline Venture Partners since 2008. Elena is an investment guru with many years of experience in the field of M&A. In 2013, Elena has received the prestigious Venture Award 2013 in the category Venture Lady of the Year.

more about Elena


Deputy Head of
Softline Venture Partners

Dmitry works in SVP Fund since 2012. In recent years, he has been involved into investments in more than 10 projects, such as Online Patent, Stakhanovets, Phishman, Finvale, Mirapolis and others. He is a member of the investment committee of the fund.

more about Dmitry


Head of Legal Department

Vladislav began his career in an American law firm specializing in M&A transactions, and then headed the legal department of the private equity fund New Russia Growth. In 2017, he joined the Softline team, and since then is responsible for legal support of investment projects.

more about Vladislav

Our News

18 January 2018

Less than 2% of domain names in RuNet are protected by trademarks

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16 January 2018

Softline Venture Partners invested in the analytical online platform JagaJam

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SVP closely cooperates with other venture funds, business angels, state institutions of venture industry development in Russia, and leading IT vendors.

Fund's deep dive on ecosystem provides our portfolio companies opportunities for quick start and establishment of relationships with the key partners.

Our partners