About Softline Venture Partners

Softline Venture Partners (SVP) is a unit of international group of companies Softline — leader on Russian software distribution and licensing market.

SVP makes venture investments in independent software vendors (ISV) in Russia, CIS and other countries. Such focused positioning in software makes SVP a unique project on Russian market and makes it possible for us to concentrate in this sphere of IT market where we have more than 15 years of experience.

Leadership principles in Softline's strategy are applied also to SVP, and through us to companies that we invest in — we are looking for such partnership with ISVs that would let us realize commercially successful projects and become leaders in its segments — through integration of our competences, financial resources of SVP and unique ideas of ISVs.

Being a part of Softline group, software vendors have an opportunity to use unique possibilities and competences of Softline in software distribution and marketing. Softline is the authorized dealer of more than 3000 software vendors. Company is the best ore one of the best partners of such large software vendors as Microsoft, Citrix, Autodesk, Adobe, IBM, Symantec, Oracle, Trend Micro, ABBYY, Dr.Web, SAP, Borland, Corel, McAfee, Novell, CA, ESET, Promt, VMWare, Acronis, etc. Softline has a large regional sales network in Russia, CIS and other countries.

Softline is also one of the leaders in marketing in IT market and has a full range of marketing instruments: software catalogues (700 000+ copies a year), regular seminars and other activities for IT specialists and managers, own call-center that makes possible large telemarketing campaigns and many other instruments. A base for marketing instruments — is a database of 1 000 000 contacts (managers, IT specialists that make decisions or influence software decisions in companies) that allows us to use efficiently the best audience for software promotion.